Vision and Aims
The overall aim of the FLAG programme strategy is to contribute to a sustainable future for the North Norfolk fishery through a broad range of interventions over the next three years. Specifically, the FLAG's goals are to:
- Support existing fishery businesses in accessing funds and advice to improve their business performance and ability to adapt to a number of future industry challenges.
- Boost entrants - individuals and businesses - to the industry to ensure that the fishery can continue to operate in the long-term.
- Provide new infrastructure around the FLAG area, much of which will be linked closely with the major local tourism industry, to ensure that fishery visitor levels and revenue generation opportunities remain high moving forward.
- Ensure that the environment is not impacted adversely by the actions of the fishery and provide robust proof of this for media and public dissemination.